Increase the Impact of Your Sales Letters

When writing marketing letters, increase the impact with a handwritten postscript (P.S.). It will result in your letter instantly grabbing the reader's attention and possibly being read first.

When preparing a sales letter, consider using a P.S. that does not clearly communicate but forces the reader to go back and read the entire letter. For example:

"P.S. James Clark accomplished this in April of this year."

Whether through the P.S. or by other means, you have just a moment to attract the reader's attention. Be creative. Test different ideas. Learning to write an intriguing P.S. will enhance the effectiveness of your marketing significantly.